In today’s heightened “information now” mentality, the population expects to be engaged across all sectors of the marketplace. Entertainment is on-demand, curated, and recommended; employee retention and productivity requires employees to be actively “engaged” with their work and their employers; in healthcare – patient empowerment, shared decision making, and informed consent through patient engagement are key metrics of success; the 2016 election requires party members’ support, activated grass roots efforts and debate turnouts. Across the board we’re talking about an increasing level of “engagement” from stakeholders.
We’re excited about Small Business Saturday and encourage you to #shopsmall this weekend. Here are a few tips from our experts on how to thrive in your community.
Saturate your local community.
Don’t worry about drawing from 30 miles away if you have neighbors who still need to be introduced to your product. Go for the ‘low hanging fruit.’
There are likely other small businesses around you that would like to partner. Meet them and team up on an initiative that serves your community together.
Both in-person and online. Consider social media as an extension of your in-person handshake. Building an online community that cares is valuable.
Ask for help.
You can’t do it all. If you know marketing is important, but it isn’t your strength or you simply don’t have time for it, let others play that role for you.