Baltimore, MD (March 19, 2015) – Enradius, a Baltimore- based digital marketing company that brings the power of geo-targeted advertising and digital marketing to small and medium-sized businesses, recently teamed with Goodwill Industries of the Chesapeake to run geo-targeted advertising and SEO campaigns for the non-profit organization. A special campaign designed around Goodwill’s vehicle donation program helped increase the non-profit’s year-end donations: The targeted digital advertising for vehicle donations continues through 2015.
Through a carefully-designed, zip-code targeted Search Engine Optimization (SEO) campaign, Enradius helps funnel individuals with cars, boats, trailers, RVs, motorcycles and other vehicles to Goodwill of the Chesapeake’s vehicle donation information website. Once there, website visitors are provided full information on the program and provided with a number to call to talk to a car donation specialist and schedule a vehicle pick-up or tow.
“Our traffic in the first three months of using Enradius went up 30 percent,” said Jonathan Balog, Vice President of Marketing & Communications for Goodwill Industries of the Chesapeake Inc. “Enradius’ SEO solutions are a cost-effective way for us to get the word out there. We saw a marked improvement with our car and vehicle donations at the end of 2014, enabling more money to go directly to our programs which help people throughout Central Maryland with job training and job placement.”
Enradius Digital Marketing used geo-targeted advertising techniques that ensured people looking for vehicle donation information in the Central Maryland area would see Goodwill of the Chesapeake’s information, first.
Goodwill Industries of the Chesapeake, Inc. forecasts that vehicle donation revenue will increase 25% in 2015. The organization accepts donations of all types of vehicles, running or not, including cars, trucks, motorcycles, boats, RVs, trailers, scooters and more, throughout the year. Because of the programs’ low-cost overhead, all proceeds from monies raised from the sale of the vehicles directly benefits Goodwill program participants. In 2015, Goodwill of the Chesapeake placed more than 2,500 people in jobs with more than 400 employers across the region.
Goodwill continues to accept vehicle donations. For information, visit www.goodwillcardonation.org.
Enradius provides geo-targeted advertising and digital marketing solutions by combining a geographical- or community-specific radius with the latest, emerging advertising and marketing solutions such as video ads, local search engine optimization, paid search marketing, social media, and mobile marketing. Focused on the under-served and over-priced market for small and medium-sized businesses, non-profits and institutions, Enradius’ approach to digital marketing enables various-sized organizations to use the power of zip-code-specific marketing (called geo-targeted advertising) in merging traditional media and social media marketing solutions.
About Goodwill Industries of the Chesapeake: Goodwill Industries of the Chesapeake, Inc. provides job training, job placement, and other human services for people who are unemployed or face other challenges to employment, including people with significant disabilities. Annually, Goodwill provides services to more than 39,500 people, and places approximately 2,500 individuals into jobs. Revenue generated from the sale of donated goods helps fund these programs. For more information on Goodwill, please visit www.goodwillches.org
About Enradius: Enradius captures the power of the merging traditional and digital marketing and advertising by providing tailored, customized marketing and ad services targeted to a distinct geographical region or online community. By providing geo-targeted digital advertising, media and marketing solutions, Enradius engages existing customers more often and captures new customers when they are within range of a business and ready to buy, delivering increased sales and profit margins at a lower cost and a better ROI. For more information on Enradius visit www.enradius.com.