Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Native advertising is using engaging content to redirect audiences. By getting readers to click on relevant stories marketers drive additional traffic and engage new audiences.
There are multiple variations of native advertising. Here is the standard IAB breakout. http://www.iab.com/guidelines/native-advertising/
Enradius helps your business generate clicks from some of the web’s largest content publishers including sites like Wall Street Journal, Reuters, and People.com. Your content is interesting. Native ads are a great way to generate clicks at a reasonable price to drive that additional traffic.
Contact Enradius, and find out how we can help your organization with a Native Advertising Program.