Who We Help
Whether you’re targeting consumers, other businesses, or government agencies, we’ll help you reach them with digital. Here are a few examples of how Enradius has helped different organizations connect with their audiences.
Software Firm
3.75%
CTR generated at the National Archives Building
A software development firm wanted to generate government agency leads with interest in entering IT consulting contracts.
- Geofenced the following locations through websites, apps, and Facebook:
- Areas surrounding state and federal government buildings
- Major federal contractors seeking subcontracting opportunities
- Conference of state county governments to drive visitors to our client’s booth
- Geo-Retargeted conference attendees
- Display Retargeting of previous site visitors
- Monthly Data Analytics reporting
- Performance optimization three months post-launch
- Delivered more than 550,000 impressions and 2,416 clicks over 6 months
- Highest click through rate generated from the state buildings Geofence tactic
- Highest engagement metrics seen on website from the federal contractors Geofence
- Map Your Marketing analysis reported that the Maryland State House was served the highest share of Geofence impressions at 25%
- The National Archives generated the highest click through rate at 3.57%
Credit Union
7.28%
CTR generated through Search Competitor Keyword targeting
A credit union wanted to increase brand awareness, new memberships, and applications for 6 different loan products.
Display Tactics
- Enradius Display Network Geotargeting
- Website Retargeting
- Geo-Retargeted visitors of branch locations
- Responsive Display Ads targeting Custom Intent audiences
Social Media Advertising
Search Tactics
- Loan Keyword searches
- Personal Banking Keyword searches
- Competitor Keyword searches
- Delivered 11,282,009 Display impressions
- Geo-Retargeting generated the highest click through rate from Display tactics at 0.58%
- The variety of tactics used allowed us to pinpoint which channels resonated with a variety of audience segments (i.e., mobile retargeting display ads generated the highest click through rates from adults ages 18 – 34)
- Delivered 7,244,52 Social Media impressions
- Video creatives generated the highest click through rates on Facebook at 0.93%
- Twitter impressions generated the highest click through rates from Social Media at 1.98%
- Delivered 804,067 Search impressions
- 8,609 clicks generated across all Search tactics
- Competitor keyword targeting generated the highest click through rate at 7.28%
Healthcare Nonprofit
5,500,825
Impressions delivered over the course of 3 months
A healthcare nonprofit wanted to increase enrollment for their main volunteer program in addition to raising awareness about their registration process.
Cross-Platform Display Tactics
- Enradius Display Network Geotargeting
- Display targeting key demographics
- Contextual display on Sports, Health, & News pages
- Display on whitelisted websites
- Display retargeting of website users
- Display retargeting of custom keyword searchers
- Delivered over 5.5 million impressions and 26,458 clicks
- Map Your Marketing analysis showed the locations where the most impressions were delivered, as well as the locations with the highest click through rates
- The top-performing creative generated a 0.32% click through rate
Educational Institution
13.5%
Conversion rated generated through display retargeting
A private high school wanted to create brand awareness among parents in the area, promote engagement on their website, and generate sign ups for four different informational events.
Display Tactics
- Demographic Targeting
- Behavioral Targeting
- Website Retargeting
- Conversion tracking and optimization for 5 actions on the site
- Delivered over 2,600,000 impressions to the school’s target audience,
- Generated 2,867 new site visitors
- Delivered an additional 10% of our contracted budget in bonus impressions
- Achieved an overall 1% conversion rate
- Reached 13.5% conversion rate through our retargeting tactic
- Demonstrated that the Zoom session registration was the most popular website action from the available options
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