Life has changed for the next several weeks, possibly even longer. COVID-19 has been declared a pandemic and we hope that this inconvenience will end soon. Schools are closing, events are getting cancelled, and businesses are asking their employees to…
Due to the COVID-19 State of Emergency, there’s a good chance you’re going to be working from home for the next several weeks. If the home environment isn’t what you’re used to, it can be a challenge to remain productive…
With 7 million open jobs in the US (US BL&S,11/5/2019), companies of all sizes have found themselves in a war for talent. Fewer active job seekers mean lower visits to job boards, fewer views to job postings, and of…
Coming up with your ad campaign took a lot of work. You had to define your audience and your message, design your landing page and creatives, and find a company to help get your ads online. That company probably had…
Micro-Moment- We’ve been hearing this buzz word from Think with Google for a few years now. Is your marketing campaign designed for the Micro-Moment? Is this you when you think of your ad campaign? “My campaign gets a lot of…
I recently shared a great article by Street Fight on how there are a lot of myths surrounding location data technology: Four Targeting Myths That Devalue the Real Power of Location Data by Jake Moskowitz published by Street Fight. Some…
So you ran a digital campaign and in return you are given a confusing report showing the delivery results- typically impressions, clicks, and CTR. Now what do you do with it? What does the report mean about your campaign success…
Nothing is quite as powerful as close proximity to a store, business, or event to find potential customers. People who are in or around the location are more likely to step foot in the store and are more likely to turn…
