GeoFence Recruitment Advertising
With 7 million open jobs in the US (US BL&S,11/5/2019), companies of all sizes have found themselves in a war for talent. Fewer active job seekers mean lower visits to job boards, fewer views to job postings, and of…
Campaign Reporting 101
Coming up with your ad campaign took a lot of work. You had to define your audience and your message, design your landing page and creatives, and find a company to help get your ads online. That company probably had…
Living in the Micro-Moment
Micro-Moment- We’ve been hearing this buzz word from Think with Google for a few years now. Is your marketing campaign designed for the Micro-Moment? Is this you when you think of your ad campaign? “My campaign gets a lot of…
Debunking Digital Myths: Part 1
I recently shared a great article by Street Fight on how there are a lot of myths surrounding location data technology: Four Targeting Myths That Devalue the Real Power of Location Data by Jake Moskowitz published by Street Fight. Some…
Map Your Marketing
So you ran a digital campaign and in return you are given a confusing report showing the delivery results- typically impressions, clicks, and CTR. Now what do you do with it? What does the report mean about your campaign success…
Proximity Matters
Nothing is quite as powerful as close proximity to a store, business, or event to find potential customers. People who are in or around the location are more likely to step foot in the store and are more likely to turn…
More Engagement, More Conversions
Did you know that your potential customer will put their trust in complete strangers’ opinions when deciding to buy your product or service? While your advertising will make customers aware of your business, social media recommendations and online reviews are…
4 Tips for Your Small Business
We're excited about Small Business Saturday and encourage you to #shopsmall this weekend. Here are a few tips from our experts on how to thrive in your community. Saturate your local community. Don't worry about drawing from 30 miles away if…
4 Tips for High Engagement on Digital Campaigns
We all want our advertising to be highly successful and send droves of people walking through the door, but we all know that doesn't always happen. Millions of dollars are spent each year on advertisements that don't work. Don't be that guy. Use sound traditional marketing practices with solid knowledge of the digital world and create campaigns that work.
