In today’s digital landscape, data is king. Businesses require insights into their customers’ behavior, preferences, and buying patterns to provide them with the best possible experience. With the recent announcement by Google that it will be eliminating third-party cookies in Chrome and switching to topic-based advertising, businesses will need to rely on their own first-party …
In today’s digital world, it’s no surprise that location is an important factor for savvy marketers looking to gain a strategic advantage. With the rise of mobile and connected technology, location-based digital marketing has become a key part of any successful marketing strategy. The Benefits of Location-Based Digital Marketing Location based digital marketing allows businesses …
QR codes have been around for over two decades, but it wasn’t until recently that they gained widespread popularity. The technology behind these codes has come a long way, from its early days as a tool for inventory management to a ubiquitous symbol that you see everywhere from restaurant menus to advertisements. Despite its ups …
In-person shopping and e-commerce behavioral changes will be tested this 2021 holiday shopping season. Physical stores will need to enhance not only their customer experience, but also their employee experience. Before your business can benefit from marketers’ holiday insights, you must have a solid foundational marketing strategy. Here are four 2021 holiday shopping season trends …
A guest post from GoodFirms Offering robust digital and advertising solutions to universal clients endows Enradius as one of the leading digital marketing agencies in Baltimore at GoodFirms. Overview Incorporated in 2014 and headquartered in Baltimore, Enradius executes geo-targeted digital advertising solutions targeting consumers on desktop, mobile, tablet, and connected TVs. Enradius helps enterprises make …
Enradius Thrives by Offering Geo-Targeted Digital Solutions: GoodFirms Read More »
Enradius was recently charged with an additional Maryland tax for 6% on an invoice we received from a vendor. As a small business owner coming out of the insanity of 2020, I was infuriated. The Maryland Digital Advertising Tax was just voted into law and I knew that, as a small business, we would be …
First impressions last – and your website is more than likely to be your future customers and stakeholders’ first impression of your brand. While we’ve always understood the importance of having a strong online presence, the past year has taken away most offline opportunities to connect with our community. These past few months, we focused …
5 Rules for Establishing an Effective UX on your Website Read More »
2020 was quite the eventful year! [Insert standard commentary about 2020 being a terrible, disruptive year]. While we didn’t start our year off with the bingo cards we hear you’ve been filing out, we did start the year with a few predictions about online behavior and figured we should check back up on them. …
What a crazy year this has been. We are all familiar with what’s been happening in the world on a national level, but things might look a little different in your town. Enradius’s mission is to help communities and spread the word about the great things businesses have to offer. Covid-19 has hit local businesses …
Interview with our CEO: The Best Ways to Support Local Businesses this Holiday Season Read More »
The universe typically will find a way to fill a void. When one thing goes away there will usually be something to fill its place. The pandemic and its effects are no different. When sit-down restaurants were pulled from our weekly menu of activities, nightly home delivery or pick-up replaced it. When theatres shut down, …
Everything that Rises Must Converge: Pandemic Edition Read More »
