The universe typically will find a way to fill a void. When one thing goes away there will usually be something to fill its place. The pandemic and its effects are no different. When sit-down restaurants were pulled from our weekly menu of activities, nightly home delivery or pick-up replaced it. When theatres shut down, …
Everything that Rises Must Converge: Pandemic Edition Read More »
If your idea of holiday shopping is crowded malls and massive Black Friday sales at big box retailers, I hope I’m not the one to break it to you, but that’s not happening this year. Covid-19 has dramatically impacted life as we know it, and that includes shopping. The public health guidance to physically distance …
Why you should use e-learning today to drive revenue tomorrow We’re now six months into our new normal. But even though we’re recovering and businesses are approved to reopen, people are still wary of going places that do not allow for safe social distancing, and are continuing to entertain and teach their families at …
Why you should use e-learning today to drive revenue tomorrow Read More »
Life has changed for the next several weeks, possibly even longer. COVID-19 has been declared a pandemic and we hope that this inconvenience will end soon. Schools are closing, events are getting cancelled, and businesses are asking their employees to work from home. This is a major disruption of business as usual. But it doesn’t …
With 7 million open jobs in the US (US BL&S,11/5/2019), companies of all sizes have found themselves in a war for talent. Fewer active job seekers mean lower visits to job boards, fewer views to job postings, and of course fewer applicants to add to your pipeline. In a talent ecosystem built on a …
Coming up with your ad campaign took a lot of work. You had to define your audience and your message, design your landing page and creatives, and find a company to help get your ads online. That company probably had some specific requests that you scrambled to meet too. But now that your campaign is …
Micro-Moment- We’ve been hearing this buzz word from Think with Google for a few years now. Is your marketing campaign designed for the Micro-Moment? Is this you when you think of your ad campaign? “My campaign gets a lot of clicks, but not enough conversions. My bounce rate is higher than ever and my cost …
So you ran a digital campaign and in return you are given a confusing report showing the delivery results- typically impressions, clicks, and CTR. Now what do you do with it? What does the report mean about your campaign success and how can you learn from it to improve your marketing strategy? Where did all …