Enradius Blog

Analytics

The Importance of First Party Data in Marketing

In today’s digital landscape, data is king. Businesses require insights into their customers’ behavior, preferences, and buying patterns to provide them with the best possible experience. With the recent announcement by Google that it will be eliminating third-party cookies in Chrome and switching to topic-based advertising, businesses will need to rely on their own first-party …

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Why Location Matters in Your Digital Marketing

In today’s digital world, it’s no surprise that location is an important factor for savvy marketers looking to gain a strategic advantage. With the rise of mobile and connected technology, location-based digital marketing has become a key part of any successful marketing strategy. The Benefits of Location-Based Digital Marketing Location based digital marketing allows businesses …

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Campaign Reporting 101

Coming up with your ad campaign took a lot of work. You had to define your audience and your message, design your landing page and creatives, and find a company to help get your ads online. That company probably had some specific requests that you scrambled to meet too. But now that your campaign is …

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