In today’s digital landscape, data is king. Businesses require insights into their customers’ behavior, preferences, and buying patterns to provide them with the best possible experience. With the recent announcement by Google that it will be eliminating third-party cookies in Chrome and switching to topic-based advertising, businesses will need to rely on their own first-party …
In today’s digital world, it’s no surprise that location is an important factor for savvy marketers looking to gain a strategic advantage. With the rise of mobile and connected technology, location-based digital marketing has become a key part of any successful marketing strategy. The Benefits of Location-Based Digital Marketing Location based digital marketing allows businesses …
QR codes have been around for over two decades, but it wasn’t until recently that they gained widespread popularity. The technology behind these codes has come a long way, from its early days as a tool for inventory management to a ubiquitous symbol that you see everywhere from restaurant menus to advertisements. Despite its ups …
Coming up with your ad campaign took a lot of work. You had to define your audience and your message, design your landing page and creatives, and find a company to help get your ads online. That company probably had some specific requests that you scrambled to meet too. But now that your campaign is …
