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The Importance of First Party Data in Marketing

In today’s digital landscape, data is king. Businesses require insights into their customers’ behavior, preferences, and buying patterns to provide them with the best possible experience. With the recent announcement by Google that it will be eliminating third-party cookies in Chrome and switching to topic-based advertising, businesses will need to rely on their own first-party …

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Why Location Matters in Your Digital Marketing

In today’s digital world, it’s no surprise that location is an important factor for savvy marketers looking to gain a strategic advantage. With the rise of mobile and connected technology, location-based digital marketing has become a key part of any successful marketing strategy. The Benefits of Location-Based Digital Marketing Location based digital marketing allows businesses …

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2021 Holiday Shopping Trends

In-person shopping and e-commerce behavioral changes will be tested this 2021 holiday shopping season. Physical stores will need to enhance not only their customer experience, but also their employee experience. Before your business can benefit from marketers’ holiday insights, you must have a solid foundational marketing strategy. Here are four 2021 holiday shopping season trends …

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Why you should use e-learning today to drive revenue tomorrow

  Why you should use e-learning today to drive revenue tomorrow We’re now six months into our new normal. But even though we’re recovering and businesses are approved to reopen, people are still wary of going places that do not allow for safe social distancing, and are continuing to entertain and teach their families at …

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