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Big Ideas

2021 Holiday Shopping Trends

In-person shopping and e-commerce behavioral changes will be tested this 2021 holiday shopping season. Physical stores will need to enhance not only their customer experience, but also their employee experience. Before your business can benefit from marketers’ holiday insights, you must have a solid foundational marketing strategy. Here are four 2021 holiday shopping season trends …

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Everything that Rises Must Converge: Pandemic Edition

The universe typically will find a way to fill a void.  When one thing goes away there will usually be something to fill its place. The pandemic and its effects are no different.  When sit-down restaurants were pulled from our weekly menu of activities, nightly home delivery or pick-up replaced it.  When theatres shut down, …

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The Enradius Holiday 2020 Guide

If your idea of holiday shopping is crowded malls and massive Black Friday sales at big box retailers, I hope I’m not the one to break it to you, but that’s not happening this year. Covid-19 has dramatically impacted life as we know it, and that includes shopping. The public health guidance to physically distance …

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A couple shops online using a laptop and credit card

Why you should use e-learning today to drive revenue tomorrow

  Why you should use e-learning today to drive revenue tomorrow We’re now six months into our new normal. But even though we’re recovering and businesses are approved to reopen, people are still wary of going places that do not allow for safe social distancing, and are continuing to entertain and teach their families at …

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Campaign Reporting 101

Coming up with your ad campaign took a lot of work. You had to define your audience and your message, design your landing page and creatives, and find a company to help get your ads online. That company probably had some specific requests that you scrambled to meet too. But now that your campaign is …

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4 Tips for High Engagement on Digital Campaigns

We all want our advertising to be highly successful and send droves of people walking through the door, but we all know that doesn’t always happen. Millions of dollars are spent each year on advertisements that don’t work. Don’t be that guy. Use sound traditional marketing practices with solid knowledge of the digital world and create campaigns that work.

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