In today’s digital landscape, data is king. Businesses require insights into their customers’ behavior, preferences, and buying patterns to provide them with the best possible experience. With the recent announcement by Google that it will be eliminating third-party cookies in Chrome and switching to topic-based advertising, businesses will need to rely on their own first-party …
In today’s digital world, it’s no surprise that location is an important factor for savvy marketers looking to gain a strategic advantage. With the rise of mobile and connected technology, location-based digital marketing has become a key part of any successful marketing strategy. The Benefits of Location-Based Digital Marketing Location based digital marketing allows businesses …
QR codes have been around for over two decades, but it wasn’t until recently that they gained widespread popularity. The technology behind these codes has come a long way, from its early days as a tool for inventory management to a ubiquitous symbol that you see everywhere from restaurant menus to advertisements. Despite its ups …
In-person shopping and e-commerce behavioral changes will be tested this 2021 holiday shopping season. Physical stores will need to enhance not only their customer experience, but also their employee experience. Before your business can benefit from marketers’ holiday insights, you must have a solid foundational marketing strategy. Here are four 2021 holiday shopping season trends …
Enradius was recently charged with an additional Maryland tax for 6% on an invoice we received from a vendor. As a small business owner coming out of the insanity of 2020, I was infuriated. The Maryland Digital Advertising Tax was just voted into law and I knew that, as a small business, we would be …
2020 was quite the eventful year! [Insert standard commentary about 2020 being a terrible, disruptive year]. While we didn’t start our year off with the bingo cards we hear you’ve been filing out, we did start the year with a few predictions about online behavior and figured we should check back up on them. …
The universe typically will find a way to fill a void. When one thing goes away there will usually be something to fill its place. The pandemic and its effects are no different. When sit-down restaurants were pulled from our weekly menu of activities, nightly home delivery or pick-up replaced it. When theatres shut down, …
Everything that Rises Must Converge: Pandemic Edition Read More »
If your idea of holiday shopping is crowded malls and massive Black Friday sales at big box retailers, I hope I’m not the one to break it to you, but that’s not happening this year. Covid-19 has dramatically impacted life as we know it, and that includes shopping. The public health guidance to physically distance …
Why you should use e-learning today to drive revenue tomorrow We’re now six months into our new normal. But even though we’re recovering and businesses are approved to reopen, people are still wary of going places that do not allow for safe social distancing, and are continuing to entertain and teach their families at …
Why you should use e-learning today to drive revenue tomorrow Read More »
Life has changed for the next several weeks, possibly even longer. COVID-19 has been declared a pandemic and we hope that this inconvenience will end soon. Schools are closing, events are getting cancelled, and businesses are asking their employees to work from home. This is a major disruption of business as usual. But it doesn’t …
