The NRF Big Show, hosted annually at the iconic Jacob Javits Center in New York City, is one of the largest retail conferences and expos in the world. With thousands of attendees, innovative exhibits, and a focus on retail technology, the event attracts leading brands looking to make a lasting impact. This year, A National Security Company partnered with Enradius to implement a robust geotargeting and retargeting strategy, and the results were exceptional.
How Enradius Helped This National Security at the NRF Big Show
Our team at Enradius executed a comprehensive geofencing campaign to maximize visibility and drive engagement for their podcast and services. Here’s how we did it:
- Geocookie Targeting:
- Conference Location: Targeted the Jacob Javits Center to reach attendees during the NRF Big Show.
- Surrounding Official Hotels: Engaged participants staying at official conference hotels, ensuring high exposure throughout the event.
- Walking Traffic Areas: Extended geofencing to nearby walking paths and busy streets surrounding the conference.
- Mobile Device Retargeting:
- Captured on-site mobile device traffic for retargeting campaigns post-event.
- Utilized email lists provided by This National Security Company to retarget engaged audiences directly.
- Content Promotion:
- Promoted their podcast, driving awareness and fostering ongoing conversations with potential clients.
- Highlighted booth activities, including their dynamic and interactive presentations.
Results from the Security Company’s Campaign
The results of this strategic campaign underscored the power of geotargeting:
- Increased Booth Traffic: The booth became a central draw for conference attendees.
- Lead Generation: Captured significant leads from both on-site engagement and post-event retargeting efforts.
- Podcast Growth: Boosted listenership and engagement with The Security Company’s podcast.
- Continued Engagement: Followed up with highly targeted audiences, keeping them top-of-mind for potential clients.
- Website Growth: Enradius generated thousands of clicks to the website at the show and following the show from around the country. This made it easier for the client to match the city location of the click to the leads at the show.
What Is the NRF Big Show?
The NRF Big Show, organized by the National Retail Federation, is the leading global retail event where professionals gather to explore trends, network, and discover cutting-edge technologies. With thousands of exhibitors and industry leaders in attendance, it’s a prime opportunity for companies to make a mark in the retail space.
Key facts about the NRF Big Show:
- Location: Jacob Javits Center, New York City
- Attendees: Retailers, tech innovators, and business leaders from around the world
- Focus Areas: Retail technology, innovation, sustainability, and future trends
- Official Hotels: Strategically located hotels that host thousands of attendees and exhibitors
Highlights of the Zeus Security Campaign
- Booth Presentation:
The booth featured an interactive presentation, captivating audiences and becoming a major draw at the event. - Geofencing Execution:
- Targeted the right audience at the right time during the conference.
- Extended reach to walking traffic and nearby hotels, ensuring comprehensive exposure.
- Retargeting Strategy:
- Leveraged mobile device IDs and email retargeting to stay connected with prospects post-event.
- Podcast Promotion:
Successfully used the campaign to build a new audience for their podcast, fostering deeper client relationships.