Enradius Blog

Dave Carberry

Interview with our CEO: The Best Ways to Support Local Businesses this Holiday Season

What a crazy year this has been. We are all familiar with what’s been happening in the world on a national level, but things might look a little different in your town. Enradius’s mission is to help communities and spread the word about the great things businesses have to offer. Covid-19 has hit local businesses …

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Press Release: Maryland Is Open Serves as a Resource for Local Businesses

BALTIMORE (August 4, 2020) —   In response to COVID-19 and the reopening of the state, MarylandIsOpen.com was created in June as a resource for local businesses and their consumers. The website provides businesses the ability to keep the public updated with the status of their operations. Maryland Is Open also provides updates on safety precautions, …

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Maryland Is Open logo

4 Tips for High Engagement on Digital Campaigns

We all want our advertising to be highly successful and send droves of people walking through the door, but we all know that doesn’t always happen. Millions of dollars are spent each year on advertisements that don’t work. Don’t be that guy. Use sound traditional marketing practices with solid knowledge of the digital world and create campaigns that work.

Top 5 Programmatic Myths to Bust

Myth-Busting Programmatic ’s Top 5 Biggest Misperceptions: Targeting is now easier than ever. With the growing utilization of digital advertising and the plethora of companies offering it, the ability to leverage programmatic geo and demo targeting is at everyone’s fingertips. Despite the increase of use and availability, there are still some major misperceptions in the …

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Top 7 Geotargeted Marketing Strategies for B2B (Engage Me: Part 3)

Geotargeting is a great way to get your brand or services in front of the decision makers you need to reach. From the C suite to HR, middle management to small business owners – find their digital footprint. Then position your business in front of them, seamlessly, as part of their everyday online experience. In …

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Engage Me: Part 1

In today’s heightened “information now” mentality, the population expects to be engaged across all sectors of the marketplace. Entertainment is on-demand, curated, and recommended; employee retention and productivity requires employees to be actively “engaged” with their work and their employers; in healthcare – patient empowerment, shared decision making, and informed consent through patient engagement are key metrics of success; the 2016 election requires party members’ support, activated grass roots efforts and debate turnouts. Across the board we’re talking about an increasing level of “engagement” from stakeholders.

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