In today’s digital landscape, data is king. Businesses require insights into their customers’ behavior, preferences, and buying patterns to provide them with the best possible experience. With the recent announcement by Google that it will be eliminating third-party cookies in Chrome and switching to topic-based advertising, businesses will need to rely on their own first-party …
QR codes have been around for over two decades, but it wasn’t until recently that they gained widespread popularity. The technology behind these codes has come a long way, from its early days as a tool for inventory management to a ubiquitous symbol that you see everywhere from restaurant menus to advertisements. Despite its ups …
Enradius was recently charged with an additional Maryland tax for 6% on an invoice we received from a vendor. As a small business owner coming out of the insanity of 2020, I was infuriated. The Maryland Digital Advertising Tax was just voted into law and I knew that, as a small business, we would be …
First impressions last – and your website is more than likely to be your future customers and stakeholders’ first impression of your brand. While we’ve always understood the importance of having a strong online presence, the past year has taken away most offline opportunities to connect with our community. These past few months, we focused …
5 Rules for Establishing an Effective UX on your Website Read More »
2020 was quite the eventful year! [Insert standard commentary about 2020 being a terrible, disruptive year]. While we didn’t start our year off with the bingo cards we hear you’ve been filing out, we did start the year with a few predictions about online behavior and figured we should check back up on them. …
What a crazy year this has been. We are all familiar with what’s been happening in the world on a national level, but things might look a little different in your town. Enradius’s mission is to help communities and spread the word about the great things businesses have to offer. Covid-19 has hit local businesses …
Interview with our CEO: The Best Ways to Support Local Businesses this Holiday Season Read More »
If your idea of holiday shopping is crowded malls and massive Black Friday sales at big box retailers, I hope I’m not the one to break it to you, but that’s not happening this year. Covid-19 has dramatically impacted life as we know it, and that includes shopping. The public health guidance to physically distance …
BALTIMORE (August 4, 2020) — In response to COVID-19 and the reopening of the state, MarylandIsOpen.com was created in June as a resource for local businesses and their consumers. The website provides businesses the ability to keep the public updated with the status of their operations. Maryland Is Open also provides updates on safety precautions, …
Press Release: Maryland Is Open Serves as a Resource for Local Businesses Read More »
Life has changed for the next several weeks, possibly even longer. COVID-19 has been declared a pandemic and we hope that this inconvenience will end soon. Schools are closing, events are getting cancelled, and businesses are asking their employees to work from home. This is a major disruption of business as usual. But it doesn’t …
Coming up with your ad campaign took a lot of work. You had to define your audience and your message, design your landing page and creatives, and find a company to help get your ads online. That company probably had some specific requests that you scrambled to meet too. But now that your campaign is …
