Enradius Blog

Dave Carberry

The Importance of First Party Data in Marketing

In today’s digital landscape, data is king. Businesses require insights into their customers’ behavior, preferences, and buying patterns to provide them with the best possible experience. With the recent announcement by Google that it will be eliminating third-party cookies in Chrome and switching to topic-based advertising, businesses will need to rely on their own first-party …

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5 Rules for Establishing an Effective UX on your Website

First impressions last – and your website is more than likely to be your future customers and stakeholders’ first impression of your brand. While we’ve always understood the importance of having a strong online presence, the past year has taken away most offline opportunities to connect with our community. These past few months, we focused …

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Interview with our CEO: The Best Ways to Support Local Businesses this Holiday Season

What a crazy year this has been. We are all familiar with what’s been happening in the world on a national level, but things might look a little different in your town. Enradius’s mission is to help communities and spread the word about the great things businesses have to offer. Covid-19 has hit local businesses …

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Press Release: Maryland Is Open Serves as a Resource for Local Businesses

BALTIMORE (August 4, 2020) —   In response to COVID-19 and the reopening of the state, MarylandIsOpen.com was created in June as a resource for local businesses and their consumers. The website provides businesses the ability to keep the public updated with the status of their operations. Maryland Is Open also provides updates on safety precautions, …

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Campaign Reporting 101

Coming up with your ad campaign took a lot of work. You had to define your audience and your message, design your landing page and creatives, and find a company to help get your ads online. That company probably had some specific requests that you scrambled to meet too. But now that your campaign is …

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