Life has changed for the next several weeks, possibly even longer. COVID-19 has been declared a pandemic and we hope that this inconvenience will end soon. Schools are closing, events are getting cancelled, and businesses are asking their employees to…
a guest post from Adler Display Social media is one of the most popular ways to engage audiences at trade shows and conferences. It's a powerful tool to incorporate into your trade show marketing plan. If done successfully, your exhibit…
Myth-Busting Programmatic ’s Top 5 Biggest Misperceptions: Targeting is now easier than ever. With the growing utilization of digital advertising and the plethora of companies offering it, the ability to leverage programmatic geo and demo targeting is at everyone’s fingertips.…
Geotargeting is a great way to get your brand or services in front of the decision makers you need to reach. From the C suite to HR, middle management to small business owners – find their digital footprint. Then position…
Retargeting is a concept that can be confusing and one topic that we get more questions about than almost any other. Here is a clear explanation and examples of the benefits of both a targeting and retargeting campaign as described…
