In a single day, we captured 800,000 verified cannabis consumer devices across PA, MD & DE — now over 1 million. Built at peak intent on 4/20 and delivered through the Pennsylvania Ad Network.
April 20 is the single highest-intent day of the year for cannabis consumers. So that’s the day Enradius went to work — capturing more than 800,000 unique mobile devices at cannabis dispensaries across Pennsylvania, Maryland, and Delaware in just 24 hours. In the weeks since, that audience has grown to surpass 1 million verified devices.
Move Over, Black Friday — 4/20 Is the Industry’s Big Day
Every industry has its Black Friday. For cannabis, it’s 4/20 — the one day a year dispensary foot traffic peaks nationwide, and the reason Enradius chose it as the anchor capture date. Enradius geofenced 390 cannabis retail locations across the Philadelphia, Baltimore, Washington D.C., Harrisburg, Pittsburgh, and Salisbury markets and captured devices at the exact moment intent was highest.
Independent third-party foot-traffic data confirmed the surge: dispensaries across the footprint recorded their highest single-day visit volumes of the season on and around April 20, with multiple flagship locations exceeding 1,000 estimated visits that day. Peak real-world dispensary traffic and peak device capture happened on the same day — the busiest retail day of the cannabis year.
“On 4/20 we captured 800,000 cannabis consumer devices in a single day, and we’re now past a million.” — Dave Carberry, CEO, Enradius
Validated by Real, Growing Foot Traffic
The 4/20 spike wasn’t a one-off. Enradius benchmarked dispensary visitation across the footprint throughout 2023, 2024, and 2025 using independent foot-traffic data — including locations run by leading multi-state cannabis operators. The findings point to an expanding consumer base, not a saturated one:
- Sustained 24%–120% year-over-year growth at established flagship dispensaries across the three-state footprint.
- Newly opened dispensaries ramping fast — several locations more than tripled their visitation within the first full year of operation.
- Consistent 4/20 demand spikes visible across nearly every benchmarked market — independent confirmation of peak cannabis consumer activity.
For advertisers, the takeaway is simple: this is an active, returning, and growing audience — captured at peak intent and continuously refreshed.
Why Cannabis Dispensary Visitors Are a Premium Advertising Audience
Cannabis consumers over-index on a predictable set of high-value purchase behaviors. That behavioral overlap makes dispensary-visitor audiences a powerful retargeting tool for non-cannabis advertisers:
- Late-night food delivery & QSR — the strongest and most intuitive overlap. Uber Eats, DoorDash, and local pizza and wing shops.
- Rideshare — cannabis consumers actively avoid impaired driving, making “ride, don’t drive” messaging from Uber and Lyft both effective and responsible.
- Convenience & gas retail — high-frequency, late-night snack and beverage runs at Wawa, Sheetz, and Royal Farms.
- Streaming, gaming & live entertainment — strong alignment with evening and at-home consumption.
Because Enradius targets this audience for non-cannabis products and services, advertisers reach a high-intent cannabis-adjacent segment while staying fully compliant with the restrictions that block cannabis advertising on major demand-side platforms.
Part of a Growing National Ad Network
The Pennsylvania Ad Network is one of a series of state-level advertising networks Enradius is rolling out nationwide, alongside active networks in Maryland, Virginia, New York, Texas, California, Ohio, and Florida. Each applies the same precision geo-targeting and verified audience-building methodology to its local market — giving regional and national advertisers a single, scalable way to reach high-intent consumers, state by state.
Reach Over 1 Million Cannabis Consumers
The audience is available now for campaigns across Pennsylvania, Maryland, and Delaware through the Pennsylvania Ad Network — with more states launching. Contact Enradius at [email protected] or 800-838-1184.
Foot-traffic figures referenced are estimated visit counts derived from third-party location analytics and represent modeled, directional data rather than transaction counts. Device-capture figures reflect Enradius geo-targeting data. Audience targeting is intended for non-cannabis products and services in compliance with applicable advertising platform policies and state and federal law.
