Live Event Marketing
Generate brand awareness, sales & leads by showcasing your message to big event attendees and participants.
Strategies
At Enradius, we design data-driven campaigns that ensure your brand stands out at Events, Conferences, Shows and more.
Any event with a physical location where people gather can leverage geofencing to target ads or notifications before, during, and after the event. The type of message and engagement will vary based on audience—B2B (trade shows, conferences) vs. B2C (concerts, sports, festivals).
Geofencing and retargeting allow you to reach attendees before, during, and after the event—building awareness in advance, reinforcing your message on the show floor, and staying visible long after it ends. It’s a smarter way to extend your event presence and get more value from the investment you’ve already made.
Whether or not you participate in the event, reaching the attendees of specific events can provide a massive boost in reaching your target audience.
Today, many businesses hold in-person events as their most impactful marketing channel. Reaching attendees and exhibitors — customers, potential customers, and even employees — event marketing can be extremely valuable for your business.
Before, During & After
Live events require a major investment—booth space, travel, staff time, and sponsorships all add up quickly. By strategically reaching attendees before, during, and after the event, you turn a fixed cost into a measurable marketing opportunity that drives awareness, engagement, and real ROI instead of letting that investment go underutilized.
What We Do
Geofencing Targeting:
- Venue: Target the venue to engage attendees actively participating.
- Official Hotels: Maximize exposure beyond the venue.
- Walking Traffic Areas: Include nearby busy streets and high-traffic zones around the event
Mobile Device Retargeting:
- Capture on-site mobile device traffic to re-engage attendees post-event with tailored messaging.
- Combine retargeting with email outreach to connect with potential clients who interacted with your brand.
DOOH & Transit Advertising:
- Digital Out-of-Home (DOOH) billboards
- Taxi and rideshare advertising
- Transit-adjacent placements near venues and hotels
Let's Connect
Talk with a digital strategist and find out how we can help your business.
