Geotargeting is a great way to get your brand or services in front of the decision makers you need to reach. From the C suite to HR, middle management to small business owners – find their digital footprint. Then position your business in front of them, seamlessly, as part of their everyday online experience. In …
Top 7 Geotargeted Marketing Strategies for B2B (Engage Me: Part 3) Read More »
Continuing the discussion on keeping it relevant in marketing in order to engage with your target audience, and the demand in the marketplace for everything curated.
In today’s heightened “information now” mentality, the population expects to be engaged across all sectors of the marketplace. Entertainment is on-demand, curated, and recommended; employee retention and productivity requires employees to be actively “engaged” with their work and their employers; in healthcare – patient empowerment, shared decision making, and informed consent through patient engagement are key metrics of success; the 2016 election requires party members’ support, activated grass roots efforts and debate turnouts. Across the board we’re talking about an increasing level of “engagement” from stakeholders.
What’s the catch phrase for health? Hump Day and What’s in your wallet are already taken…
Retargeting is a concept that can be confusing and one topic that we get more questions about than almost any other. Here is a clear explanation and examples of the benefits of both a targeting and retargeting campaign as described by Blair Jeffris of the blog Retargeter: Your audience data is as good as gold …
Video is the hot item right now in the digital ad world and it doesn’t appear that it will be cooling off any time soon. Big companies like Comcast, Verizon, Yahoo and Google are snatching up video content producers and video ad technology like Black Friday at Walmart. The metrics seem to support the hype. …
I was doing some searching for a car dealership term and wanted to check to see if an UP was a prospective buyer. I found that it was just that, along with a full Car Dealership Dictionary of Automobile Dealer Terminology. We haven’t crossed-referenced the list for accuracy, but it’s pretty amusing. If you’re …
Recently our ops team noticed that some of our client’s websites are receiving a high amount of website referrals from porn links in Google Analytics. After researching the potential cause, we discovered that these link referrals are known as Ghost Referrals. These are just spam referrals, called ghosts because they don’t really visit your page. …
The clock is counting down to the next Google update on April 21. This algorithm update, known already by the industry-created term “Mobilegeddon,” will bring significant changes to the world of mobile search. Smart marketers and business owners are paying attention. Until now, Google’s on-page searches have returned similar results regardless of device used …
I’m no MacGyver. Trying to get the job done when the right tool is not at hand is not my specialty. Honestly, I don’t think that it is many people’s specialty. Working withduct tape and a paper clip can take a lot of time and it can certainly make for a lot of detours; and …