Selling Health
What’s the catch phrase for health? Hump Day and What’s in your wallet are already taken…
Déjà Vu All Over Again: Retargeting
Retargeting is a concept that can be confusing and one topic that we get more questions about than almost any other. Here is a clear explanation and examples of the benefits of both a targeting and retargeting campaign as described by Blair Jeffris of the blog Retargeter: Your audience data is as good as gold …
The Video Star Is Alive and Thriving
Video is the hot item right now in the digital ad world and it doesn’t appear that it will be cooling off any time soon. Big companies like Comcast, Verizon, Yahoo and Google are snatching up video content producers and video ad technology like Black Friday at Walmart. The metrics seem to support the hype. …
Car Dealership Slang Dictionary
I was doing some searching for a car dealership term and wanted to check to see if an UP was a prospective buyer. I found that it was just that, along with a full Car Dealership Dictionary of Automobile Dealer Terminology. We haven’t crossed-referenced the list for accuracy, but it’s pretty amusing. If you’re …
Ghosts, Analytics & Porn…Oh My
Recently our ops team noticed that some of our client’s websites are receiving a high amount of website referrals from porn links in Google Analytics. After researching the potential cause, we discovered that these link referrals are known as Ghost Referrals. These are just spam referrals, called ghosts because they don’t really visit your page. …
Are You Ready For An Update?
The clock is counting down to the next Google update on April 21. This algorithm update, known already by the industry-created term “Mobilegeddon,” will bring significant changes to the world of mobile search. Smart marketers and business owners are paying attention. Until now, Google’s on-page searches have returned similar results regardless of device used …
Duct Tape and Paper Clips
I’m no MacGyver. Trying to get the job done when the right tool is not at hand is not my specialty. Honestly, I don’t think that it is many people’s specialty. Working withduct tape and a paper clip can take a lot of time and it can certainly make for a lot of detours; and …
Dream Big This Year – The Legend of The Dream Catcher
Long ago when the world was young, an old Lakota spiritual leader was on a high mountain and had a vision. In his vision, Iktomi, the great trickster and teacher of wisdom, appeared in the form of a spider. Iktomi spoke to him in a sacred language that only the spiritual leaders of the Lakota …
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Ring In The Old, Before Ringing In The New
Take some time as you ring in 2015 and revisit your connections from 2014. When is the last time you went through your LinkedIn connections and connected? LinkedIn and your CRM system can be valuable tools in ringing in the New Year. Here is a simple list of things that you might want to consider: …