Enradius Blog

Top 7 Geotargeted Marketing Strategies for B2B (Engage Me: Part 3)

Geotargeting is a great way to get your brand or services in front of the decision makers you need to reach. From the C suite to HR, middle management to small business owners – find their digital footprint. Then position your business in front of them, seamlessly, as part of their everyday online experience. In …

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Engage Me: Part 1

In today’s heightened “information now” mentality, the population expects to be engaged across all sectors of the marketplace. Entertainment is on-demand, curated, and recommended; employee retention and productivity requires employees to be actively “engaged” with their work and their employers; in healthcare – patient empowerment, shared decision making, and informed consent through patient engagement are key metrics of success; the 2016 election requires party members’ support, activated grass roots efforts and debate turnouts. Across the board we’re talking about an increasing level of “engagement” from stakeholders.

Selling Health

What’s the catch phrase for health? Hump Day and What’s in your wallet are already taken…

Ghosts, Analytics & Porn…Oh My

Recently our ops team noticed that some of our client’s websites are receiving a high amount of website referrals from porn links in Google Analytics.  After researching the potential cause, we discovered that these link referrals are known as Ghost Referrals.   These are just spam referrals, called ghosts because they don’t really visit your page. …

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Are You Ready For An Update?

The clock is counting down to the next Google update on April 21.  This algorithm update, known already by the industry-created term “Mobilegeddon,” will bring significant changes to the world of mobile search. Smart marketers and business owners are paying attention.   Until now, Google’s on-page searches have returned similar results regardless of device used …

Are You Ready For An Update? Read More »

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