Enradius Blog

Mobile Marketing

Living in the Micro-Moment

Micro-Moment- We’ve been hearing this buzz word from Think with Google for a few years now. Is your marketing campaign designed for the Micro-Moment? Is this you when you think of your ad campaign? “My campaign gets a lot of clicks, but not enough conversions. My bounce rate is higher than ever and my cost …

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Map Your Marketing

So you ran a digital campaign and in return you are given a confusing report showing the delivery results- typically impressions, clicks, and CTR. Now what do you do with it? What does the report mean about your campaign success and how can you learn from it to improve your marketing strategy? Where did all …

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Proximity Matters

Nothing is quite as powerful as close proximity to a store, business, or event to find potential customers. People who are in or around the location are more likely to step foot in the store and are more likely to turn into repeat customers. Our mobile advertising solutions allow businesses to use location data to find …

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4 Tips for High Engagement on Digital Campaigns

We all want our advertising to be highly successful and send droves of people walking through the door, but we all know that doesn’t always happen. Millions of dollars are spent each year on advertisements that don’t work. Don’t be that guy. Use sound traditional marketing practices with solid knowledge of the digital world and create campaigns that work.

Top 7 Geotargeted Marketing Strategies for B2B (Engage Me: Part 3)

Geotargeting is a great way to get your brand or services in front of the decision makers you need to reach. From the C suite to HR, middle management to small business owners – find their digital footprint. Then position your business in front of them, seamlessly, as part of their everyday online experience. In …

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Engage Me: Part 1

In today’s heightened “information now” mentality, the population expects to be engaged across all sectors of the marketplace. Entertainment is on-demand, curated, and recommended; employee retention and productivity requires employees to be actively “engaged” with their work and their employers; in healthcare – patient empowerment, shared decision making, and informed consent through patient engagement are key metrics of success; the 2016 election requires party members’ support, activated grass roots efforts and debate turnouts. Across the board we’re talking about an increasing level of “engagement” from stakeholders.

Are You Ready For An Update?

The clock is counting down to the next Google update on April 21.  This algorithm update, known already by the industry-created term “Mobilegeddon,” will bring significant changes to the world of mobile search. Smart marketers and business owners are paying attention.   Until now, Google’s on-page searches have returned similar results regardless of device used …

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